As a few of you may know, I got a chance to work with Harley-Davidson a a few projects at the ass end of 2012. Most of them are still double top secret, but this one just got fully unveiled. As a Detroit artist I was invited exclusively to work on a brand merger between Kid Rock and Harley-Davidson for the new Rebel Soul tour art. At the point where I entered the gig, there was no deal set in stone and the art for the tour was going to make it live or die. So, hey Kev, no pressure, man... Right?!
Over the course of the Thanksgiving holiday week I was tasked to come up with concept art for the project. In 6 days I generated 22-24 pieces of art (you can never call me lazy) but the one you see Bob wearing here was the first idea and my favorite one of them all, too, so I’m glad we think alike. I wanted to do a sort of interpretation of the “Deaths Head” design from -you-know-who- but more modern and from the front. I incorporated what I thought Bob’s hair might do riding down the road. Of course there was the aspect of Americana that had to be in there from both parties, but I just couldn’t bring myself to doing yet another bald eagle!
The stress really started to overcoming me within a few days... this wasn’t just a logo here, or show flyer there; It was a chance to try and do something great and bust out of some obscure structure that I’ve placed myself in. I pulled 12-15 hour days, including all of Thanksgiving to get the work load done to my liking. At the point where I sent it off I was a wreck. I really hopped that I just didn’t kill some major deal for folks and in turn commit artist suicide by not being up to snuff. It was time have a drink to settle my nerves.
It was worth every minute I put in to have them come back to me with nothing to change. A tag line was added by Kid Rock to the bottom of the art, but overall, it is how you see it. Both American Super Powers were happy with the art I made and that made me grin!
Now, as many of you could probably guess, this isn’t going to gain me much in the way of personal notoriety; I was the hired gun to make both parties happy. You won’t see my name on this, nor will I guess I’ll ever get a shout out from Harley-Davidson, nor Kid Rock anywhere. So needless to say, I kinda have to toot my own horn if anyone ever wants to know “who did that?”
At least you can say “I know who did that, and he’s a pretty okay-ish kinda fellow”