Wednesday, April 28, 2010

Latest crop of goodies

Latest and Greatest from Car-N-Art is local right here in the 313 area code. My good buddy and club brother Junebug has been painting up a storm in the last few months since the beginning of 2010 and finally hit me up to do his business identity. 'BugSpray' came from his old man who told him that would make a great name and we all agreed that it seemed to work perfect even in the sense that old hot rodders would paint cars with bug spray plunger cans.

For the ID we talked about something flashy like custom paint from the 60-70's and that was the direction to go with the lettering as well. Jason's business cards will actually be glitter vinyl stickers the same size and shape of a typical card, but can be put on anything. I did a mock up here with some different color schemes.

This project was relatively quick, though we began some time back with this simple variation which isn't far off from the end result.
And of course I didn't feel that I did enough illustration without doing up an actual June Bug for the card, but this didn't end up working out:

Also, this weekend is Torque Fest in Iowa. I'll be there with Junebug selling posters, framed photos, matted photos, patches and t-shirts so if you are planning on coming out, this is a great way to save on shipping items, plus all of the photos are only available at the shows, so here is your chance to own a one of a kind piece suitable to hang in the house, office or the garage. I will also have a limited print set of all 4 Vintage Toque Fest posters signed and numbered 1-100 that will be for sale exclusively at the show, so here is your chance to grab them up. I know John already mentioned many pre-orders have been pulled aside. Look for the Car-N-Art booth and drop by and say hello and help me put some gas in the truck for the way home!


Friday, April 23, 2010

Thursday, April 8, 2010

Vintage Torque Fest 2011?!

I know what you are thinking... a little early for a show over a year from now, but it's already in the workings for 2011 Torque Fest! The request came in and I did it. Since the icon car for the first Torque Fest was a hot rod, this time around John was looking to do a Custom and Bike. Enjoy the sneaky peak!

the Bike: Chopper HD with crazy springer front end.
the Custom: '40 Mercury Custom

Friday, April 2, 2010

The Berkley Chop Shops new Identity

Jason (aka Jay-bone) from the Chop Shop gave me a ring a few weeks back asking for some new business cards and I was just ready to place the order when I got the hook. "I want to update the look with the new cards" he said to me. So I got back to work stripping down the old logo to it's bare bones. Knowing that the type was going to remain the same I just wanted to get rid of the extra elements that were confusing the look of it. Bye bye rocket and pinwheel behind it.

The biggest part of the logo I struggled with was the shape that the text sat on. The original design that Jason was using was a knock off of the "Cars" logo from the movie. It resembled a 50's car badging which was cool, but how does it apply to haircuts?! From that logo I devised one that used the scissors as the V shape in the V8, but he also wanted a barber pole, a rocket, a crown, and a kitchen sink in the design. I talked him out of the kitchen sink after all and the last version of the logo was born in 2006.

So I got it down to basics and managed to fashion the badge shape into a comb which helped me a lot with it visually. I also hate tacking in extra elements for the sake of putting something there. Jason did want the crown in, so it's in the middle of the scissors now. Overall, it cleaned up nicely, like a nice hair cut to a logo revision should.

Speaking of revisions... After the smoke cleared on the Hunnert Heads-Up I found my design on the side of the road with the tires missing. Nah, the Chrome Czars went with someone elses logo, which is fine, but I sure could have used those header flanges for the Gow Cart! But the design lives on. I actually got two different offers for the design after I initially posted it and with a first come, first served attitude, I pasted the design along to John who wants to create stickers and t-shirts from it. Vintage Torque will be dawning this design now. Thanks John!